Dealer Programme

Since 2011, we introduced a highly successful CTML campaign to help engage end-users and increase sales. This innovative program was the first in our industry. It helped create strong brand awareness for Century and was well received by customers and dealers.

It was simple and effective; dealers who signed up with us had their shops creatively displayed with the CTML point-of-sale merchandise. A Century mystery shopper will visit their shop, giving the owners and staff a chance to win cash prizes instantly! If they effectively promote Century batteries to the mystery shopper, they stand to win even more attractive prizes on top of the cash reward. This is another successful example of how Century innovates to help our dealers and end-users.

With Century, everybody wins!