With a heritage of more than 60 years, we are a brand leader within the automotive battery industry. Some of the branding activities we have embarked on include outdoor advertising, commercial ads and digital media initiatives to widen our brand’s reach. We are pleased that our online customer support program has gained traction. Such integrated programs generate greater confidence and interest in our company, products and services, leading to an increase in sales for our dealers.
We are focused on creating better products and programs to engage both our customers and dealers to further strengthen our position as the market leader.